Mandel Training Centre

Mandel Training Centre is pleased to offer the

Sales Academy

“Partnering with you towards competitive performance”

About the Programme

A flagship development programme designed to strengthen customer engagement, product mastery, and leadership potential among Sales Representatives.

The Academy builds confidence, professionalism, and performance through a combination of practical learning, reflection, and behavioural transformation.

Programme Objectives

By the end of the Academy, participants will:

  • Deliver exceptional customer engagement and sales service.
  • Deepen their understanding of products, brands, and route-to-market systems.
  • Strengthen communication, problem-solving, and teamwork skills.
  • Demonstrate professionalism, accountability, and leadership from within.

Who Should Attend

  • Sales Representatives and Merchandisers
  • Territory Sales Personnel
  • Newly appointed or high-potential frontline Sales staff

Learning Pillars

1Customer-Centric Excellence
  • Understanding customer needs and service standards
  • Building trust and long-term relationships
2Product & Process Mastery
  • Comprehensive brand and product knowledge
  • Sales systems, merchandising, and route-to-market processes
3Sales Effectiveness & Commercial Thinking
  • Territory planning and execution
  • Selling skills, negotiation, and profitability
4Leadership & Professional Growth
  • Communication, resilience, and accountability
  • Leading self and influencing others without authority
5Values, Culture & Performance
  • Upholding organisational values and professionalism
  • Living the brand promise daily

Programme Architecture

BlockLearning FocusKey Experiences
One Sales Foundations & Customer Excellence
  • Product Process knowledge
  • Go To Market Framework
  • Role of a Sales Representative
  • Communication skills
  • Service delivery Standards
Two Sales Effectiveness & Field Mastery
  • Territory Management
  • Route-to-market strategies
  • Distribution Fundamentals
  • Grooming & Etiquette
  • Negotiation
Three Personal Leadership & Growth
  • Resilience
  • Accountability
  • Problem-Solving
  • Leading Self

Learning Experience

The programme combines interactive workshops, simulations, case discussions, and real-world projects. Participants will engage in syndicate learning, peer feedback, and role-play exercises to refine sales behaviour and customer impact.

Expected Outcomes

Participants will leave the Academy with:

  • Enhanced sales and customer engagement capability.
  • Stronger self-leadership, communication, and problem-solving skills.
  • Deeper product and commercial awareness.
  • A professional, ethical, and performance-driven approach to selling.

Investment

USD 73 per delegate per day

Includes tuition, materials, lunch, and refreshments.

Fees are subject to change based on the economic environment.

Programme Duration

Three Blocks (15 Days)

Modular format with reflection, on-the-job practice between sessions, plant tours and market visits.